In 2016, I sat in my office working to connect my (then) boss Fulton County District Attorney Paul Howard with his constituents on social media. I thought I was doing a good job, I just didn't realize how well because I hadn't followed all of the analytics associated with his social media platforms. One day, the Director of IT compiled the numbers and stated you might want to open your own firm. In a relatively short time, I had taken the DA's reach from 200 per post to over 18,000 organically. At the time, I didn't understand all of the analytics, but I realized how powerful a business's story can be to their audience. I'm talking about an ROI 4 times to 20 times higher than what you're producing now if you're telling the story that resonates with your audience. Currently, that's precisely what I do; I help business owners to identify the story that connects them with their audience to drive the ROI mentioned above. For ten years before the DA's Office, I worked in television news as an Executive Producer, Anchor, and Reporter across the Southeast and Midwest. I worked in Atlanta at CBS46 and 11Alive, in Tulsa, OK at FOX23, and in Tallahassee, Florida at WCTV. During this decade, storytelling became a passion of mine, and I learned how important it can be to bring people together. People connect with people before they connect with products or services, Carter Media Group is the bridge that connects. I achieve your connections, growth, and security through four main package offerings: Public Relations Consulting, Media Relations, Digital Marketing Strategy, and Crisis Management. You can send an email to dontaye@cartermedia.net for more information.